My Photo

Syndicate

  • Enter your email address to get email updates:

    Delivered by FeedBurner

  • Subscribe in NewsGator Online
  • Add to My AOL
  • Add to Google Reader or Homepage

People to visit

See me at PSE'07

  • Podcast Summit Europe '07, London

Photo Albums

June 2007

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30

« The justification for podcasting and 'Web 2.0' | Main | Content is King »

April 07, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d072453ef00d83452684169e2

Listed below are links to weblogs that reference Podcasting: The Agency story:

Comments

Dr Savi

• Will anyone listen? & Is there a payoff?
It is all about what I’ve coined, ‘The meaning of the message’. If it means something to someone, they’ll keep coming back for more.
It is a great pity that Knowledge Management has not adapted to this technology!
A loyal listener base, especially in the world of corporate communications has to be based on group updates. I’ve been talking about group-wide communications. Imagine communicating with a dealer channel.

• Can we engage? I guess engaging content also means that people need to get involved with fresh and relevant content.

• Do we know our audience? I’ve mentioned in the past the importance of listener surveys or audience analysis at the point where not even a second of recording has taken place – during a planning stage.

• Is the audience podcast-savvy? Great point, I still think there is a dearth of unawareness. It is all very well for the BBC to constantly say, ‘you can download this as a podcast’ – I wonder what their listener stats are like?
What about being RSS-savvy?!


• Do you have clear objectives? In my recent show I spoke about a internal and external communications. Podcasting around corporate applications that drive higher levels of customer service maybe a better route to achieve acceptance of this amazing communication vehicle – especially if people can understand the value of RSS too.

The comments to this entry are closed.